Native advertising presents a unique opportunity to share your brand story. The combination of imagery, headline, and description allows advertisers to succinctly state their message, represent their target demographic, and even give extra information on the benefits,values, and story behind the product or service.

On average, consumers who click on native advertisements spend as much time reading the click through content as they would on the average publisher site. Of course, this is highly dependent on the quality of the content to begin with.

70% of consumers say they would rather learn about a brand via content than traditional advertising. Unlike traditional pop ups, native ads act as an extension of the browsing experience. By fitting the form and function of a given webpage, native advertising fits seamlessly into the browsing behaviour of the average web user, making them more likely to take interest in your content and ultimately, convert.